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Inside the June 2009 Edition: Save 10% on Studio/Daily Webinars, MeetUp Groups and MediaProCamps Could Rekindle Chapters?, MCA-I President Message, Member Profile: Michael Martin, Thanks to our sponsors, Meet the Board: Donata Renfrow, Don't Forget Traditional Media, Join or Renew Today, Help Reorganize Find a Pro, Calendar

Michael Martin has been at the University of Wisconsin-Stevens Point for 21 years. He is presently a broadcast specialist. Michael is an example of an MCA-I member giving back to his chapter having served as President, President-elect, Program Director, and as a member of the Board of Directors for Greater Wisconsin Chapter. He has served on International Video Festival preliminary panels and as host for other chapters' video festivals. What do you do? "Good question. Even my wife ...

Is it only about social media? Many publications suggest it’s true. But, it’s more complex than that. Traditional media still plays an important role. Online video giant Hulu scored big with an ad that drove viewers to the site’s on-demand content.

Branding is associated with organizations often referred to as an enterprise. It’s a sophisticated marketing strategies used only by big companies. Right? Wrong. Branding is even more important for small businesses than for the large enterprise.

My mom is 85 and does not have Facebook page, doesn’t tweet, in fact she does not have a computer. But, she has taught me everything I need to know about the value of social networks to an integrated marketing communications program.

In the May Issue of eNews: lynda.com offers certifcation and MCA-I Members get a discount, Member Madness Winners Announced, Items of Interest to the Media Communications Community, Thank you to our sponsors, Introducing Lois Weiland, new Executive Director, Member Article - Tom Morse, 501(c)(3) Designation may lead to Archiving Member Footage, Calendar

The more things change..... I'm an old guy. I started “doing video” in '81. That's 1981, a mere 40 years after Pearl Harbor. Today, social networking is becoming is becoming a staple in our social lives and our business lives. It can't be ignored. And what's the point? To be connected. Connected to others with whom we have something in common, or in business terms, a common goal, right? People like you and me join Plaxo, Facebook, LinkedIn and Twitter so that we can connect with others who ...

A client comes to your office and asks you to make them a viral video. As a corporate communicator, how do you respond? Got an unlimited budget, willing to compromise your integrity, open to the idea of lawsuits? If so, you can deliver a message that will spread and super-size the number of views. But in the real world - a world driven by content, messaging, and qualified sales leads - the process gets a lot harder.

Testing to see if the RSS feed for articles is feeding the Linked In Group News tab.

Inside the April issue of MCA-I eNews: Discounts Add Up for MCA-I Members at Total Training, Member Madness Continues, MCA-I President - Regroup and Rebuild, LA/OC Webcasts Grow and Change, Thanks to our sponsors, Introducing Board Member John Grozik, Monopoly Crazy? Check out Under The Boardwalk, Twittering Anyone?, Renew Your Membership (or Join) Today, Calendar of events and meetings

What’s new about new media? Nothing, and everything. As technology advances, it affects all forms of communication. Communication changes culture, and changes in culture drives technological evolution. What is new, and central to success, is having a vision and the ability to put powerful evolving technology into the hands of skilled communicators who in turn can deliver compelling messages in new media form.

The LA/Orange County chapter of MCAI continues to experiment with webcasting. “We’re looking for the most efficient and low cost way to webcast our meetings and each month we’re trying something different,” says Grace McKay of Electric Pictures. Grace is the chapter’s webmaster and has been the driving force behind webcasting. However, the goal is not ‘down and dirty’ production. OC is searching for an easy-to-duplicate, high quality format they can afford. Grace and other members want ...

Inside the March MCA-I eNews: Member Benefits Under Review: Check for What's New, Member Madness Continues, MCA-I Has Heart ... and Pluck!, Long Term Plan Due in October, Thanks to our sponsors, Introducing Steve King - All the Way from New Zealand, Can't Get to a Meeting? Catch a Streaming Meeting, New Chapter Formed in Ohio, Renew Your Membership (or Join)Today, Calendar

Imagine the "Mothership" has crashed. It is obsolete and beyond repair. We either spin off the baby ships to become independent colonies or we salvage parts and build a new one. This is how we started the Leader’s Summit in New Orleans last month. In person and by GoToMeeting the majority of active MCA-I chapter leaders attended. And a lot has happened since. This was an important meeting. We spent the morning looking at what could be salvaged from the international model that has ...

MCAI is rebuilding to serve our fellow members more and better than ever before! Here’s a quick explanation of four new initiatives — Webinars, Webcasts, VOD and MediaProCamp—followed by some details. These are all in the beginning stages and your (and your chapter’s) participation will make a big difference!

During recessionary times organizations scale back advertising and marketing budgets. How can media professionals weather the storm? This second post offers more tips from communication pros to help you Weather Recessionary Times.

During recessionary times organizations scale back advertising and marketing budgets. How can media professionals weather the storm? Here are ten tips from communication pros to help you Weather Recessionary Times.

Inside the February edition of MCA-I eNews: New Member Benefit: 20% Discount at FedEx/Kino's, plus free passes to NAB Exhibits and Super Sessions, March Member Madness - win prizes for referring new members, Read about our New Treasurer: Sandi Gisbert , MCA-I Media Pro Camp - riding the UnConference wave, Message from the President, Leadership Summit in New Orleans to be Face-to-face and Virtual, Member Profile - Tim Keenan, Thanks to our sponsors, Renew Your Membership (or Join)Today, Proud M

Tim Keenan is just at home in the city council chambers as he is in his control room at Creative Media in Orange County. Tim has always welcomed change in his life. He moved from radio to the recording studio, to leadership roles in MCA-I, and then city hall. He’s open to change as a means to an end – making things better.

MCA-I eNews for January 2009 - What's Inside. Help Set the Course for MCA-I - Take the Survey. President Lee Vogel Talks like a Sailor . New Membership Chair: Peter O'Connell . Proud MCA-I Member Decals. MCA-I Member Benefit - Lynda.com. Executive Committee Meets. Thanks to our sponsors. Renew Your Membership (or Join) Today! Calendar