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July 2010  ...

Let the 4Ps of marketing guide efforts to create a viral video.

One participant's evaluation sheet graded MCAI's MediaProCamp II an 'A' with SIX plus marks! Now that's excellence! The event got many complements for content filled with great information, ideas and techniques--and of course, networking. Here's a review.

Pam Rucinski Writer/Producer/Director rucnski@rucinskireetz.com Pam Rucinski is co-owner of Rucinski & Reetz Communication.

At no time are an organization’s mission and values more challenged, than during a crisis. When the corporate brand aligns with actual behaviors, trust and goodwill result from shareholders and the public – even in a time of crisis.

Inside the May/June Edition: Member Benefits:Crystal Graphics Special Offer, Media Festival Call for Entries open until July 1, 2010, President's Message, Member Profile: Amy Brandais, Thank You to Our Sponsors, Media Festival Gallery Open, OC/LA MediaPro Camp II, Renew or Join Today, Post a Press Release or Article!, Follow Us, Calendar

Business communicators too often use fifty-cent words to make a five-cent point. Avoid the trap. Be wary of corporate-speak, fight the bulls*it, make a stand for straightforward language that communicates effectively and pays dividends.

Amy Brandais Communications Consultant/Writer Amy Brandais is a fairly recent addition to MCAI, having joined the OC/LA Chapter in 2009. An award-winning video scriptwriter, Amy believes that words heard in a video require a different writing strategy from that of words read in a brochure or on a website. "Words in a video only have one chance to make an impression, and they have to work in harmony with the onscreen visuals." What do you do? I'm primarily a ...

Read eNews Online April 2010 Benefit: lynda,com Member Madness Concludes President's Message Member Profile: Jeremy Sykes Thank You to Our Sponsors Media Festival Gallery Open MCA-I Network Helps Land HD Project Renew or Join Today Post a Press Release or Article! Follow Us Calendar We are Media Communications ...

Corporate presentations to You Tube. It's all within the boundries of his world. Past MCA-I board member in the San Diego Chapter, Jeremy Sykes loves the demands of the diversified world of infomercials.

Read eNews Online March 2010 Benefits: DropDrop.com and Multicast Member Madness Extended President's Message Member Profile: Bill Ennis Thank You to Our Sponsors Media Festival Gallery Open Changing Times Can Be Daunting Renew or Join Today Post Your Resume! Follow Us Calendar Time to Sign Up Members! Win Fabulous Prizes! Member ...

An opportunity to lense a "green screen" shoot in New Orleans came up recently. The thought of traveling to the "Big Easy" was exciting. There was no question time would be found to take in some jazz and drop by Cafe Du Monde. Realistically, a good bit of my waking moments would be on-set, more precisely, a room with an oh-too-low ceiling, in a famous old hotel in the French Quarter. We were assured the hotel's A/V dept. would be able to supply several key items that would be ...

Bill Ennis, Orange County/Los Angeles Chapter Bill Ennis Owner, Media Magic Bill Ennis is President of the MCA-I Orange County/Los Angeles chapter. As owner of Media Magic, he has been providing business-to-business and business-to-consumer video production services to a broad cross section of clients throughout Southern California since 1984. A long-time member of MCAI, he feels that the strength of the Orange County chapter “can be seen in its history of successes, as well as its ...

As Bob Dylan once wrote, "The Times They Are A-Changin'." For the first 20 years of my career as an independent writer, producer & director, those words had little meaning in my particular field. The industry had some basic standards; and, though there were choices when it came to shooting and editing, everything fit pretty neatly within some very strict industry parameters. Today, according to one source, there are more than 200 (yes, you read that correctly) types of video files in the wild. ...

Inside the February 2010 Edition of MCA-I eNews: New Sponsor provides Benefit of the Month: Crews Control, March Member Madness Returns with more prizes, President's Message, Member Profile: Randal Schultz, Thank You to Our Sponsors, San Diego MediaProCamp a Big Hit, Media Festival Winners Announced, Social Media Primer: Part 2, Renew or Join Today, Post Your Resume!, Follow Us, Meeting Calendar

By Susan Solomon • susan@skscreative.com • www.skscreative.com Relationships begin with conversations. With the advent of social marketing, technology has shifted the power away from editors, publisher and the establishment to the people. According to a recent Edelman Trust Barometer survey, people are saying, “I can no longer rely on a single source of information. The omniscient, all-powerful, single source – whether it’s a news anchor, doctor, CEO or ...

Randal Schultz kind of started at the top. One of his first freelance jobs out of USC was for ESPN's Superbowl coverage. He has produced broadcast and corporate video projects for such clients as Yamaha, ESPN, Disney, Nissan, 31 Flavors, UPN, PBS, Lifetime, Coors, Budweiser, AARP, U.S. Chamber of Commerce and MagLite. He has also operated news bureaus for various programs, including 10 years with a nationally syndicated financial news show. He became an MCA-I Life Member 25 years ago.

Read eNews Online January 2010 Benefit of the Month: LEIGHTRONIX March Member Madness Returns President's Message New Board Announced Thank You to Our Sponsors MediaProCamps in SoCal Media Festival Update Social Media Primer Renew or Join Today Post Your Resume! Follow Us Calendar Web Video Site Provides MCA-I Members with Common Location ...

Tasked with giving a speech and feel the tension setting in? You know the subject matter, but the thought of doing it live in front of an audience makes your throat tighten? Here are a few tips to help you relax, breathe right and articulate clearly.

Think of social marketing as coffee talk - with more meaning, greater intimacy and the potential for profound impact. But like meeting friends at a coffee house, it takes planning and tending. It’s a completely different value proposition than mass communication. Are there places for mass media AND one-on-one exchanges? Sure. Should small and big businesses toss one in favor of the other? No. So, where do you employ which method? The answer depends on what you’re saying and ...